Over the previous ten years a majority of the highest ten songs on the Billboard charts has been constant trendsetters. Songs which have saturated radio airwaves by the plenty are positioned in fixed rotation to enthrall us. These songs attraction to a sure viewers that usually permit these within the music business to capitalize on the chance to achieve new followers of the most well-liked genres of music at the moment. However a few of these genres of at the moment music have misplaced the luster for true music lovers, that they usually resort to the basic CD’s from their youth simply to listen to music they deem pretty much as good music.
However what is taken into account “good music”? Based on business executives, “good music” is “any music that may seize the eye of an viewers.” Nonetheless; for the demographic of listeners of their mid twenties to mid thirties, “good music” is music that is price listening to a few years after, and whose lyrics has that means and depth.
So if the music business has launched nothing however “good music” over the previous ten years, then why is it that the demographic of listeners of their mid twenties, thirties and older does not discover it price listening to?
After additional dialogue with Atlanta’s LS Muzik Group, an organization consultant says, “many of the music that’s launched at the moment has a sure attraction that displays the development set throughout that point. If at the moment, snap music or crunk music is the sound that is in, then that is what the development will comply with. It’s uncommon that you simply’d discover “good music” [from the likes of] a Neyo, R. Kelly, Usher, Mary J Blige, Anthony Hamilton, or Musiq Soulchild to call a number of. Not together with good people, rap, nation, gospel, blues, jazz, or different rock music from some nice artists who’re price listening to additionally. However out of the few named, there’s actually not that many artists at the moment that has potential for longevity. These artists are pressure fed to the patron simply to make report gross sales. We actually doubt half of them might be round to play bought out arenas within the subsequent ten years.”
Hoping to bridge the hole between the 2 demographics of listeners of their mid twenties to mid thirties, the corporate appears to be like to deliver again good music that’s price listening to by adapting the Motown method by signing good expertise and releasing heartfelt songs with that means.
Though the concept to deliver again good music is what LS Muzik Group intends to do, there’s nonetheless that sure group of listeners the corporate might wrestle to achieve. Primarily as a result of the music business have already captured the eye of this group over the previous ten years with music that has a sound of its personal, a sound that has captivated them with what LS Muzik Group click this link now deems as over synthesized sounds. It’s unclear nevertheless, as to how the corporate plans to win over that demographic, when all they know is what the music business have force-fed them.
And due to this, the dividing line between the 2 demographics has left a void within the music business, just because true music lovers aren’t as fascinated with listening to over synthesized sounds that has little to no substance. This has crippled report gross sales over the previous ten years.
Despite the intelligent advertising and marketing initiatives by the music business to seize true music lovers, the hassle hasn’t been vital sufficient to influence their selections to get pleasure from listening to the music launched at the moment thereby inflicting many of the music launched at the moment to barely go gold or platinum. That is all due partially not solely to the Web, however as a result of true music lovers of their mid twenties, thirties, and older who get pleasure from good music, usually are not shopping for what’s hottest at the moment. But when what’s standard is Trey Songz or Chris Brown, then how is it that both of the 2 artists survives in such an business the place their degree of success or failure is dictated by their advertising and marketing, and never their music.
“File firms have gotten considerably good on how they market and launch artists. Their thought to market and launch Chris Brown or Trey Songz on the identical Tuesday as they’d Robin Thicke or Okay Jon is not the identical. Just because report gross sales for Chris Brown or Trey Songz could also be slim for the primary week of launch, that advertising and marketing and releasing Trey Songz in opposition to Okay Jon on the identical date would immobilize their gross sales purpose of going gold or platinum, in opposition to a extra probably artist that may, who has a extra mature fan base of true music lovers who get pleasure from listening to good music,” says one business govt.
This state of affairs is all too frequent within the business at the moment, whereas album launch dates are rescheduled all due partially to business executives being conscious of the competitors. Usually instances that competitors is welcomed in what seems to be a rivalry to see who can out promote the opposite, as with the Kanye West and 50 Cent launch in 2007. Rivalries akin to this makes for intelligent advertising and marketing that may usually propel report gross sales by means of the roof the primary week of launch, inflicting artists to go platinum. Nonetheless at what value to report firms? “File firms pays tens of millions of to market an artist all on the expense of gaining a number of true music lovers. The gamble is to win the few they suppose might be loyal followers. Whereas hoping the artists does their half to ship good music to maintain them [the fans] loyal.”
However with dismal report gross sales on the rise, artists are struggling to ship good music to maintain true music lovers devoted. Lengthy gone are the times of the Motown Sound, Disco, P-Funk, and New Jack Swing period that we have all grown so accustom to that has discovered its approach in music at the moment by means of the observe of “sampling”; that the majority artists have misplaced all sense of creativity to supply nearly something remotely interesting to true music lovers. In an effort to win them over with out the over synthesized sounds, they need to pattern or take parts of music from nice artists like Teddy Pendergrass or The O’Jays simply to get their consideration.
So how can music get a contemporary revitalization to seize the eye of true music lovers? Nicely in line with LS Muzik Group, “deliver again stay musicians and artists who really feel enthusiastic about love and household values.” This might effectively be true, being that all the pieces in heavy rotation on the radio is all about intercourse. “The place are the household values within the songs we hear at the moment, there are not any. Most mother and father at the moment don’t need their youngsters listening to the radio, primarily as a result of all they’re listening to is about intercourse.” From Trey Songz “Invented Intercourse”, to R. Kelly’s “Quantity One”, songs like these have saturated industrial radio and have left considerably a foul style within the mouth of true music listeners.
Nonetheless artists like R. Kelly who has a stable fan base of loyal true music listeners, releasing songs like “Quantity One” is commonly effectively taken, being that an artist of his caliber is ready to launch absolutely anything and go platinum.
The musician in R. Kelly has allowed for him to outlive in an business that lacks creativity. But, he manages to remain in contact together with his fan base whereas adjusting his skills to accommodate each youthful and older audiences with songs like, “Quantity One”. However can the identical be mentioned of an artist [like a] Trey Songz? “Trey Songz is a gifted artist; nevertheless, his fan base after all is totally totally different from that of an R. Kelly or Robin Thicke not solely due to the best way he is marketed, but in addition how he appeals to an viewers that does not perceive good music. However considers what he sings to be. Consider we’re speaking a couple of group that will not have even grew up listening to “good music” from the 70’s, 80’s or 90’s.”
Due to this lack of awareness, Trey Songz is ready to maintain a fan base primarily based totally on his skills as a singer, songwriter and producer and thereby, creating music that his report label deems worthy of promoting and releasing to his followers. It’s this group of listeners who’re twenty-five and below, the music business caters to and not using a second considered catering to the older audiences. Why is that this? It seems that a majority of the highest ten songs on the Billboard charts is created by artists who themselves are twenty-five years of age and below, and who’re mainly creating music only for their age group. This has allowed for youngsters and younger adults with a substantial amount of disposable earnings to spend their earnings from part-time jobs, birthday and vacation cash on music, thereby pumping a small breath of life into the business to maintain it a stay. So what is going on to occur as soon as this age group will get a lot older and mature? Are they more likely to even contemplate listening to Trey Songz or Chris Brown ten years from now?
The mix of fine advertising and marketing mixed with good expertise could make artists akin to Trey Songz an enormous success due to the development set within the business at the moment. Permitting report firms to capitalize off their skills now, and presumably tomorrow, relying on the phrases of the artist-recording contract. Whereas within the days of Motown-“good music” was all it took to propel the success of an artist. It was crucial that Berry Gordy developed and launched artists he knew might create “good music” that is price listening to a few years after. This means of artist growth grew to become a essential component within the music business up till 2000, when report labels took the time to develop an artist for longevity.
But when the development has been set in movement to comply with music that is been scorching for over the previous ten years, then going in opposition to what the business is doing to deliver again “good music” with nice lyrical content material, is what LS Muzik Group appears to be like to do and pave a approach of their very own within the business.